Leroy Neiman Ryder Cup painting

Leroy Neiman Ryder Cup paintingLeroy Neiman 37th Ryder Cup paintingLeroy Neiman 18th at Valhalla painting
In some cases, the colour of the border framing the picture was changed, in other cases the colour of the woman's blouse varied. Red, blue, green, grey and white were tested. In all cases, red was judged the most The men were much more likely to ask out a woman wearing red. And they estimated they would spend almost twice as much on her as one in blue.
Despite the clear effect, the men insisted colour played little role in their choices, suggesting they were oblivious to the power of red.
The study, published in the Journal of Personality and Social Psychology, claims to provide the first hard evidence of 'society's enduring love affair with red'.
From the red body paints used in ancient fertility rituals, to the phrase 'red light district' and the red hearts of Valentine's Day, the colour has long been associated with romance.
In the animal world, red often signals a female is at her most fertile, with female baboons and chimps blushing conspicuously at this time.
Men are not alone in being attracted to red. The research suggests a man in scarlet is just as irresistible to women.